{"title":"Grocery","description":"\u003ch2\u003eEveryday atta, flours and spices from NITARA\u003c\/h2\u003e\u003cp\u003eNITARA is our kitchen range — the flours and spices you actually cook with every day, held to the same sourcing standard as our herbs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAir-crushed, not heat-milled.\u003c\/strong\u003e Most commercial atta is ground at high speed, and the heat that generates strips nutrients from the grain. Our attas are processed using low-heat air-crushed technology, which keeps the bran and germ intact. You can taste it in the roti.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe range.\u003c\/strong\u003e \u003cstrong\u003eWhole wheat atta\u003c\/strong\u003e in 1 kg and 10 kg family packs. \u003cstrong\u003eBlack wheat atta\u003c\/strong\u003e for higher fibre and a nutty flavour. \u003cstrong\u003eJowar\u003c\/strong\u003e, \u003cstrong\u003eragi\u003c\/strong\u003e and \u003cstrong\u003emakka\u003c\/strong\u003e for gluten-free rotis and millet-based eating. \u003cstrong\u003eBesan\u003c\/strong\u003e sieved fine for smooth pakoda and kadhi batter. \u003cstrong\u003eMissi roti atta\u003c\/strong\u003e pre-blended and ready to knead. \u003cstrong\u003eMultigrain daliya\u003c\/strong\u003e for a filling high-fibre breakfast.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpices.\u003c\/strong\u003e Haldi, mirch and dhaniya, ground from whole selected spice — no starch, no added colour, no filler. The colour you see is the spice, not a dye.\u003c\/p\u003e\u003cp\u003eNo preservatives anywhere in the range. Packed and dispatched from Ghaziabad.\u003c\/p\u003e","products":[{"product_id":"naturecraft-stevia-powder-125-g","title":"Naturecraft Stevia Powder – 125 g","description":"\u003cp\u003eStevia leaves are naturally sweet enough that no sugar is needed to get that taste — something people have been growing in home gardens for exactly that reason. Naturecraft dries the leaves and grinds them into a fine powder, without adding sugar, sugar alcohols, or artificial sweeteners.\u003c\/p\u003e\n\u003cp\u003eBecause it's just the leaf, the sweetness is noticeably different from table sugar — stronger, and with a slightly different aftertaste that takes some people a few tries to get used to.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Stevia (Stevia rebaudiana) leaf powder, 100%.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow people usually use it:\u003c\/strong\u003e A small pinch in tea, coffee, or lemon water — it goes a much longer way than sugar, so start with less than you'd normally use. Some also use it in cooking and baking in small quantities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Because it's concentrated, measuring by the pinch rather than the spoon works better than swapping it 1:1 for sugar. Store away from moisture to keep it from clumping.\u003c\/p\u003e\n\u003cp\u003eThis product isn't intended to diagnose, treat, cure, or prevent any disease — it's a plant-based sweetener, not a medicine.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":47452721578138,"sku":"NC-PW-STEV-125","price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Stevia_Powder.jpg?v=1789806324"},{"product_id":"naturecraft-signature-spiced-jaggery-450-g","title":"Naturecraft Signature Spiced Jaggery","description":"\u003cp\u003eWinter in North India usually means jaggery makes a comeback in the kitchen — in tea, in laddoos, or just eaten in small chunks after a meal. Naturecraft's Signature Spiced Jaggery takes that familiar base and blends it with dry ginger (saunth), sesame (til), and peanuts (moongfali dana), following a recipe that leans on older household combinations rather than anything new.\u003c\/p\u003e\n\u003cp\u003eIt's meant to be eaten as is, not just used as a sugar substitute — the spices and nuts give it a texture and warmth that plain jaggery doesn't have.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Jaggery, dry ginger (saunth), sesame seeds (til), peanuts (moongfali dana).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow people usually use it:\u003c\/strong\u003e Broken into small pieces and eaten directly, especially in colder months, or crumbled over warm milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Being a jaggery blend, texture and colour can vary slightly between batches — that's normal for a product made without refined sugar or artificial stabilisers. Store in an airtight container away from moisture.\u003c\/p\u003e\n\u003cp\u003eThis product isn't intended to diagnose, treat, cure, or prevent any disease — it's a traditional jaggery preparation for everyday eating.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"450 GM","offer_id":48041589276826,"sku":"NC-GD-SPJG-450","price":199.0,"currency_code":"INR","in_stock":true},{"title":"900 GM","offer_id":48041589244058,"sku":null,"price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/NC-GD-SPJG-450-Main.jpg?v=1771478681"},{"product_id":"nitara-10-grain-multigrain-atta-premium-quality-1kg","title":"NITARA 10-Grain Multigrain Atta | Premium Quality | 1kg","description":"\u003cp\u003eMost health foods feel like a chore. You want the nutritional benefits of millets and pulses, but you also want a roti that doesn’t tear apart on the tawa or turn into cardboard by lunchtime.\u003cbr\u003eWe created this multigrain blend to solve exactly that. We took premium quality whole wheat and balanced it with a thoughtful mix of traditional grains like ragi, oats, chana, and maize. The goal wasn't just to stack up a list of ingredients for the back label; it was to find the exact ratio where nutrition meets perfectly soft, rolling-pin-friendly dough.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48409659932826,"sku":null,"price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Multigrain_Atta_vautrv.jpg?v=1782036001"},{"product_id":"nitara-makka-flour-premium-quality-1kg","title":"NITARA Makka Flour | Premium Quality | 1kg","description":"\u003cp\u003eIf you’ve ever tried making Makki ki Roti, you know it can be a test of patience. Standard corn flour can feel brittle, heavy, and notoriously difficult to pat into shape without it crumbling in your hands.\u003cbr\u003eWe wanted to change that. Our Makka Flour is milled from premium, sun-dried yellow corn, ground to a precise texture that retains its traditional, rustic character while remaining surprisingly forgiving on the tawa. It brings that authentic, golden-yellow warmth and sweet, nutty aroma to your kitchen, without the usual frustration.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48409939083418,"sku":null,"price":149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Makka_Atta_mgppd3.jpg?v=1782036481"},{"product_id":"nitara-jowar-flour-premium-quality-1kg","title":"NITARA Jowar Flour | Premium Quality | 1kg","description":"\u003cp\u003eIf you’ve ever tried making a Jowar Bhakri or Rotla, you know the exact moment of dread: when the edges start cracking apart as you try to lift it off the rolling board. Because Jowar is naturally gluten-free, getting a smooth, intact flatbread usually requires years of practice or a grandmother’s magic touch. We wanted to make this incredible millet accessible for everyday cooking without the frustration. Our Jowar Flour is milled from premium white sorghum grains, processed to a fine, smooth consistency that behaves beautifully on the tawa. It’s light, inherently cooling, and brings a gentle, wholesome softness to your meals without making your stomach feel heavy.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48410760446106,"sku":null,"price":179.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Jowar_Atta_vdqhbp.jpg?v=1782037079"},{"product_id":"nitara-missi-roti-atta-premium-quality-1kg","title":"NITARA Missi Roti Atta | Premium Quality | 1kg","description":"\u003cp\u003eThere is a reason why Missi Roti is the undisputed king of the North Indian restaurant menu. That incredible aroma of roasted gram flour, wild fenugreek, and warm spices hitting a hot tawa is enough to make anyone hungry. But reproducing that exact smoky, crisp-yet-soft texture at home can be tricky—get the ratios wrong, and the bread either turns out uncomfortably dense or loses its signature earthy bite. We’ve done the balancing act for you. Our Missi Roti Atta is a perfectly proportioned blend of premium chana dal (Bengal gram) and whole wheat, infused with a handcrafted mix of crushed spices and fragrant herbs. It feels like test of highway dhaba straight to your home tawa, there is no need to sync it wih verities of spices.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48411388903578,"sku":null,"price":209.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Missi_Roti_Atta_qxg16w_a56715ff-2203-4340-94d2-72951ae33d07.jpg?v=1782037681"},{"product_id":"nitara-black-wheat-flour-premium-quality-1kg","title":"NITARA Black Wheat Flour | Premium Quality | 1kg","description":"\u003cp\u003eMost health-focused flours come with a compromise—they dry out quickly, crack on the rolling board, or taste like cardboard. Our Black Wheat Flour changes that completely. Naturally rich in the same deep-purple antioxidants found in blueberries, this grain brings a gorgeous, rustic hue and a subtle, nuttier depth to your kitchen. But the best part is, it behaves exactly like your regular everyday atta. It absorbs water beautifully, kneads without resistance, and yields soft, pliable rotis. These swell up on the direct flame and stay tender for hours. You get the robust nutritional upgrade of an a grain with the comforting and effortless texture of a traditional home-cooked meal.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48412179923098,"sku":null,"price":219.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Black_Wheat_Atta.jpg?v=1782128290"},{"product_id":"nitara-besan-premium-quality-1kg","title":"NITARA Besan | Premium Quality | 1kg","description":"\u003cp\u003eBesan, also known as gram flour, is a finely ground flour made from premium-quality chana dal (split Bengal gram). It is widely used in Indian households for preparing a variety of traditional dishes such as pakoras, chillas, kadhi, sweets, and snacks. Rich in protein and dietary fiber, besan is a nutritious. It is alternative to refined flour. It has a smooth texture, a light yellow color, and a natural flavor. Our besan is carefully processed and hygienically packed to ensure freshness, purity, and consistent quality.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48412508684442,"sku":null,"price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Besan_koqjgg.jpg?v=1782038296"},{"product_id":"nitara-wheat-flour-natural-premium-quality-1kg","title":"NITARA Wheat Flour Natural | Premium Quality | 1kg","description":"\u003cp\u003eOur Natural Wheat Flour is produced by finely milling. Only carefully selected whole wheat grains can preserve their natural taste, aroma, and nutritional value. It is a staple ingredient used for preparing soft rotis, chapatis, parathas, bread, and a variety of foods. Rich in dietary fiber, protein, and essential nutrients, this flour delivers excellent texture and freshness for everyday cooking. This has been processed and packed hygienically. Our Natural Wheat Flour ensures consistent quality, purity, and wholesome goodness.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48413065838746,"sku":null,"price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Wheat_Flour_qthv8p.jpg?v=1782038676"},{"product_id":"nitara-multigrain-daliya-10-grain-blend-air-crushed-processing-super-breakfast-1kg","title":"NITARA Multigrain Daliya | 10 Grain Blend | Air-Crushed Processing | Super Breakfast | 1kg","description":"\u003cp\u003eMultigrain daliya as nature's ultimate comfort bowl. While standard daliya is just broken wheat, but the multigrain version is a hearty, wholesome medley of various healthy grains, millets, and pulses. It is comprises of wheat, oats, soybean, Barley, Jowar, Maze, Fenugreek and Sama Rice, All are in bite-sized pieces. It completely avoids the heavy processing of modern instant cereals. Those are often stripped of their goodness and loaded with artificial sugars. While, this is a clean, rustic, and honest breakfast staple. Because the grains are retain all their natural goodness, giving your body slow, steady fuel that keeps you full and smiling all morning. It is incredibly versatile too; you can cook it with milk and a touch of honey for a cozy sweet porridge. You can toss it with onions, carrots, and peas for a savory, comforting upma meal.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48414409392282,"sku":null,"price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/NITARAMultigrainDaliya.jpg?v=1782039676"},{"product_id":"nitara-ragi-atta-finger-millet-flour-air-crushed-processing-premium-quality-1kg","title":"NITARA Ragi Atta (Finger Millet Flour) | Air-Crushed Processing | Premium Quality | 1kg","description":"\u003cp\u003eRagi (finger millet) rotis have a reputation for being good for you and a reputation for falling apart on the tawa — usually both at once. NITARA Ragi Atta is milled from selected ragi grains using air-crushed processing, a low-heat method that's gentler on the grain than standard high-speed milling and helps keep the flour's texture more consistent for rolling.\u003c\/p\u003e\n\u003cp\u003eRagi is naturally gluten-free and has been part of South Indian and hill-region diets for generations, used for rotis, dosas, porridge, and ladoos. Because it has no gluten to bind it, ragi dough behaves differently from wheat dough — working with slightly warm water and rolling between two sheets of parchment or plastic makes it noticeably easier to handle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow people usually use it:\u003c\/strong\u003e Ragi rotis, dosas, porridge, or ladoos — works best with warm water and a light hand while rolling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e Naturally gluten-free; no added preservatives; processed using air-crushed technology.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48414894129306,"sku":null,"price":246.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Ragi_Atta_wpplwg.jpg?v=1782040023"},{"product_id":"nitara-whole-wheat-atta-10-kg-air-crushed-processing-made-from-premium-quality-wheat-no-added-preservatives-soft-tasty-rotis","title":"NITARA Whole Wheat Atta 10 Kg | Air-Crushed Processing | Made from Premium Quality Wheat | No Added Preservatives | Soft \u0026 Tasty Rotis","description":"\u003cp\u003eNITARA Whole Wheat Atta is made from carefully selected premium quality wheat grains and processed using advanced Air-Crushed Technology, a low-heat grinding process that helps maintain the natural freshness, texture, and quality of the grains. Specially crafted for everyday family meals, this atta delivers soft, delicious, and wholesome rotis in every serving.\u003c\/p\u003e\n\u003cp\u003ePrepared without added preservatives and sourced from quality wheat, NITARA Whole Wheat Atta brings purity, authentic taste, and trusted quality to your kitchen. Ideal for preparing rotis, chapatis, parathas, and other traditional Indian breads, it is designed to meet the everyday needs of modern families.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eMade from Premium Quality Wheat\u003cbr\u003eAdvanced Air-Crushed Processing\u003cbr\u003eNo Added Preservatives\u003cbr\u003eMade from Carefully Selected Wheat Grains\u003cbr\u003eSoft \u0026amp; Tasty Rotis\u003cbr\u003eSuitable for Everyday Family Meals\u003c\/p\u003e\n\u003cp\u003eNITARA – Pure Food Essentials\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":48498186125466,"sku":"NT-FL-WNFL-0010","price":480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/NT-FL-WNFL-0010_Main_vhpslu.jpg?v=1782230341"},{"product_id":"nitara-sattu-premium-quality-1kg","title":"NITARA Sattu | Premium Quality | 1kg","description":"\u003cp\u003eSattu is a traditional flour made by roasting and grinding high-quality gram (chana). It is widely consumed across India as a nutritious and refreshing food ingredient. Sattu is commonly used to prepare healthy drinks, stuffed parathas, litti, and other regional foods. Naturally rich in protein, dietary fiber, and essential nutrients, it is known for its cooling properties and sustained energy. Our sattu is hygienically processed from carefully selected roasted grams to deliver authentic taste, freshness, and consistent quality.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":49027079307418,"sku":null,"price":212.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Sattu_bpxao4.jpg?v=1787042385"},{"product_id":"nitara-black-wheat-daliya-air-crushed-processing-premium-quality-1kg","title":"NITARA Black Wheat Daliya | Air-Crushed Processing | Premium Quality | 1kg","description":"\u003cp\u003eBlack wheat looks almost the same as regular wheat until you break it open — the darker bran is where most of its natural anthocyanin content sits, the same pigment that gives blueberries and purple cabbage their colour. NITARA Black Wheat Daliya takes that grain and cracks it coarsely using air-crushed processing, a low-heat method that keeps more of the grain's natural texture intact compared to conventional high-heat milling.\u003c\/p\u003e\n\u003cp\u003eDaliya (broken wheat) is a staple across North Indian kitchens — cooked as a savoury khichdi with vegetables, a sweet porridge with milk and jaggery, or a simple upma for breakfast. The black wheat version works the same way in any of these, with a slightly nuttier taste and a heartier bite than regular daliya.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow people usually use it:\u003c\/strong\u003e Cooked into daliya khichdi, milk porridge, or upma, the same way as regular broken wheat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e No added preservatives; processed using air-crushed technology to retain natural texture.\u003c\/p\u003e","brand":"Naturecraft","offers":[{"title":"Default Title","offer_id":49028008181914,"sku":null,"price":173.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/files\/Black_Wheat_Daliya_vcsttw.jpg?v=1787046394"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1398\/2874\/collections\/Grocery.png?v=1780404780","url":"https:\/\/nature-craft.com\/collections\/grocery.oembed","provider":"Naturecraft","version":"1.0","type":"link"}